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Om Thoke

Om's Web Hosting Blog

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A Quick Tip for Targeting Indian Customers

Monday March 31, 2014
If you're targeting the Indian customers specifically, here's a quick tip that can help you in bagging dozens of bulk hosting orders during the month of March. Well, the secret is that it's the end of financial year, and all you need to do is to find businesses like web design and digital marketing agencies or training institutes who have bulk hosting requirements.

And, you would be able to easily convince them to buy hosting packages for their next month requirements in advance, to be able to claim them as business expenses for the current financial year.

I personally apply the same concept to get bulk web design and mobile app development orders for my company, and I've seen this working like a charm even in the web hosting business!

Try Something Different to Push Your Hosting Sales

Monday March 31, 2014
Just about every web hosting business owner tries off all the conventional marketing tactics, and the chances are high that you wouldn't have left any stones unturned in the process either. However, trying the same thing over and again isn't really going to help. Hence, you should actually try to push those hosting sales figures higher by trying out something different like a flash sale if you've never tried running one.

Here are 7 more effective tactics to push your sales higher, and you may of course try to bag some bulk orders, and work with larger affiliates to increase the sales volumes significantly.

At the same time, it's equally crucial to be prepared to deal with the slow-down during the festive season, and setting realistic revenue targets for each quarter.

Local Web Hosts vs Offshore Hosts

Monday March 31, 2014
If you think straight from the heart, then there are no second thoughts, and you'd certainly choose a local web host rather than an offshore hosting provider, but when you start analyzing the pros and cons, and weigh the options, things tend to differ.

However, if you don't have a specific reason to choose an offshore host, then there are numerous benefits of choosing a local host, and the biggest challenge involved in the process of dealing with offshore hosts is the difference in time-zones. Above all, when you choose a local vendor, you always have that good feeling of supporting a fellow business owner, and contributing to the nation's growth. But, once again, business decisions shouldn't be taken from the heart, and if your business demands, then you should certainly pick an offshore host over a local web host.

Have You Explored the Goodness of SSD Technology?

Monday March 31, 2014
SSD hosting is the next big trend, but not many hosting providers have jumped the bandwagon quite yet. However, when you take a quick look at the benefits of the SSD technology, the chances are high that you'd be more than willing to give it a try.

Secondly, if you keep abreast of the latest technological advancements, then it'd certainly give you an edge over the rivals, and you'd manage to impress your potential customers easily. So, it's time to give a serious consideration to the SSDs for taking your hosting business to the next level. And, here are 7 more vital aspects to be integrated in your hosting packages.

Focus on the First Time to Keep the Momentum Going!

Monday March 31, 2014
Had the recent slow-down during the festive season in December hampered your spirits, and brought down your confidence levels of generating big profits this year? Well, it's time to generate business, and keep the momentum going, because during this quarter, you can manage to not only cover up for all the slow-down but even rake up 30-40% of your annual targets, because there aren't any festivals that'd slow down your business.

Additionally, there are many things that you can do, in order to deal with drop in hosting sales during festive times, which I've covered in a separate post. Lastly, don't forget to push those add-ons to make up for the loss in momentum, and ensure that your annual revenue targets are met at the end of the year.
And, don't forget to take a look at these 4 vital aspects for marketing your hosting business.

For those who're starting out new in the web hosting industry, here are 6 pointers that can be of great help.

Have You Ever Tried to Generate Bulk Hosting Orders?

Monday March 31, 2014
It's quite natural that web hosts tend to try bloggers, webmasters, and small business owners for marketing their shared hosting packages, but they usually tend to miss out on the digital marketing and web design agencies that usually have recurring requirements.

Such agencies need dozens, if not hundreds of web hosting accounts on a monthly basis, and if you manage to get them signed up as your affiliate, they can fetch you recurring business quite easily. And, in most cases, you may get bulk hosting orders of 10-100 hosting accounts, which can tremendously push your sales figures higher, and boost the bottom-line in the longer run.

However, it's of course needless to say that you must offer all the enticing features in your hosting packages to ensure that your potential clients consider your company over your rivals. There can be nothing worse than striking a cheap bulk hosting deal, and then losing hundreds of customers to your rivals due to lack of essential features in your hosting package!

Are You Keeping an Eye on the Big Guns?

Monday March 31, 2014
When it comes to keeping an eye on the latest happenings in the hosting market, the easiest way is to follow the foot-steps of the hosting giants like HostGator, GoDaddy, BlueHost, InMotion, but the key is not just to replicate their efforts.

If you wish to push your hosting sales a notch higher, then you can always take cues from the big guns, but then you always need to offer a unique proposition to your customers, which may compel them to choose your offerings over that of your rivals.

So, the "copy-cat" attitude won't really help the cause, and you'll need to do your ground-work to ensure that your offerings are indeed, and at the same time, the pricing point is also equally enticing.

Do You Ever Run a Flash-Sale?

Friday February 28, 2014
If you're in hosting business, then the chances are high that you run a flash sale or yearly promotional discounts at least once, and the term 'flash sale' may not really ring a bell in your ears only if you're new to the hosting arena.

As the name suggests, a 'flash sale' is run only for a short span of time, and it offers domain names, hosting packages, and/or other hosting-related services to customers at an extremely low (about 10-20% of original) price so as to entice them.

Every hosting provider has a different objective behind running a flash sale, so I checked up with some of them in this regard to understand their ideology, and then compiled a separate post for the same, alongside another post presenting various ideas for boosting the sales figures.

So, in case you're a new player to the hosting industry, do let me know if you run a flash sale or not. And, and if not, then what's the primary reason why you never even tried it out.

4 Big Hosting Blunders You Should Avoid at All Costs

Friday February 28, 2014
When it comes down to keeping the client satisfaction rate high, there are a lot of things that you need to do as a hosting provider, but when it comes to preventing a social media outcry, and big failures, these 4 hosting blunders need to be avoided at all costs.

You need to design your hosting packages, and promote them smartly during various seasons through seasonal discounts and special promotions to get the momentum going.

Additionally, you must always keep your eyes on the upcoming challenges in the hosting industry that you're likely to face in near future.

Basic Web Hosting Tutorials: Dealing with Network Tools, EasyApache and cPanel Plugins

Friday February 28, 2014
Dealing with Network Tools, EasyApache and cPanel plugins may be a cake-walk for the veterans, but for those who're just getting started with web hosting business, it can be quite troublesome, and confusing.

So, I decided to create some basic hosting tutorials describing the small stuff like deleting plugins from cPanel, and running EasyApache via SSH.

If anybody needs help with any such similar hosting tutorials, do feel free to request me, and I'll do my level best to create as many of them as I can!

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